JOIN TEAM VT | SIGN UP DAILY NEWSLETTER
VETERANS TODAY ON : FACEBOOK | TWITTER | VT FORUM
|

VA Releases New PSA Targeting Women Veterans

“The Right Place” Assures Female Vets of High-Quality VA Care

WASHINGTON (November 26, 2012) – The Department of Veterans Affairs has developed a new public service announcement (PSA) to let women Veterans know they’ve come to “The Right Place” when seeking VA health care.

“We want to send a very clear message to women Veterans that VA is here to meet your health care needs,” said Secretary of Veterans Affairs Eric K. Shinseki. “It is important that women Veterans receive the high-quality health care and benefits they have earned through their service.”

The number of women using VA health care has doubled in the past decade and that number is expected to double again soon. The 30-second video PSA, produced by VA’s Women’s Health Services office, addresses key themes defined by Secretary Shinseki.

Key messages in the PSA include: assuring women Veterans that VA is ready to serve them; encouraging viewers to rethink assumptions that all Veterans are male; and reminding Americans that women Veterans are coming home, separating from service, or returning to Guard or Reserve status.

The PSA was developed for nationwide release along with a new employee awareness video created as part of VA’s ongoing efforts to change its culture to be more understanding and accommodating of women Veterans. It also promotes the recognition of women Veterans around Veterans Day, honoring their service to our country.

“Not all women who served their country identify as Veterans and many women Veterans are unaware that VA offers high quality women’s health care,” said Dr. Robert Petzel, Undersecretary for Health, Veterans Health Administration. “One of the most important aspects of our efforts to serve women Veterans is to make sure each one of them knows we’re here.”

Women serve in every branch of the military, representing 15 percent of today’s active duty military and nearly 18 percent of National Guard and Reserve forces. By 2020, VA estimates women Veterans will constitute 10 percent of the Veteran population.

VA is disseminating its culture-of-change message to employees and Veterans through a multi-faceted campaign, which includes a toolkit for outreach to women Veterans. To access additional campaign materials, visit www.womenshealth.va.gov/culture_change.asp. To access the toolkit, visit www.womenshealth.va.gov/toolkits.asp.

The PSA is available for viewing on YouTube: http://www.youtube.com/watch?v=x5FGlZ2uYiU and www.womenshealth.va.gov. Broadcast organizations interested in obtaining a broadcast-quality version of the PSA can download it by accessing the following link: https://downloads.va.gov/files/VA_OPIA/VDPDVAPSA/, then right clicking on “VDPDVAPSA5H.mov” and selecting “save target as.”

Visit www.va.gov/womenvet and www.womenshealth.va.gov to learn more about VA programs and services for women Veterans.

Bookmark and Share

Short URL: http://www.veteranstoday.com/?p=230443

The views expressed herein are the views of the author exclusively and not necessarily the views of VT or any other VT authors, affiliates, advertisers, sponsors, partners and technicians. Legal Notice

Posted by on Nov 26 2012, With 0 Reads, Filed under Vet News, Veteran Service Organizations. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

COMMENTS

To post, we ask that you login using Facebook, Yahoo, AOL, or Hotmail in the box below.
Don't have a social network account? Register and Login direct with VT and post.
Before you post, read our Comment Policy - Feedback

Comments Closed

Comments are closed

 

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Join Our Daily Newsletter
  View Newsletter ARCHIVE

WHAT'S HOT

  1. Counter-intelligence: Shining a Light on Black Operations
  2. New method shows progress for veteran PTSD sufferers
  3. NEO – China’s Dragon at Large
  4. The Dirty Dozen MPs who want to prolong the Palestinians’ misery…
  5. Lockheed Martin scientist on deathbed says aliens are real (VIDEO)
  6. NEO – Putin Exposes Criminal Global Order
  7. VetLikeMe, October 30 2014
  8. Sweden to recognize State of Palestine today
  9. Sweden officially recognizes Palestinian state, Israel recalls ambassador
  10. 13,703 People Now Infected With Ebola!
  11. George and the Boys – My 3 Sons +1
  12. US beginning to ‘disengage’ from Israel: Analyst
  13. US deliberately refused to rebuild Iraq’s military: Analyst
  14. Custom Tactical Weapon Specials (updated today)
  15. NEO – Has the US Nuked Syria?
  16. Netanyahu is a ‘chickenshit,’ Obama official says – Updated twice
  17. Israelis kill Americans with impunity
  18. Harry Hun’s Ebola Program Runs Into Difficulties
  19. US Army withheld promise from Germany that Ebola virus wouldn’t be weaponized
  20. Truthers as Terrorists: Who are the terrorists today?
  1. John: Congratulations to Sweden for moving ahead of the rest of the world. Nuttybombyou must be foaming at the mouth like a rabid dog. Come to think of it I would put ...
  2. logansquare: 68 light years in 45 minutes only to crash in new mexico! talk about tragic irony.
  3. Carnaptious: When Donald Rumsfeld announced on Sept. 10, 2001, that $2.3 trillion had gone missing from the Pentagon's coffers - an announcement conveniently forgotten (and covered up) by the events of ...
  4. John: Gordon, I don't even understand what he is talkin' about.
  5. John: Very informative. Photographic evidence real or faked? Why would he fake such photos? Not surprised the "Aliens are demons from hell" goofballs haven't polluted this forum. Obviously Mr. Bushman is ...

Veterans Today Poll

For over 60 years, US Taxpayers have been funding Israel, Palestine and Middle East. Are you happy with return on investment or would you prefer those monies be invested at home instead?

View Results

Loading ... Loading ...

Archives