Veterans and eCommerce: The Perfect Match

Veterans can make booming E-commerce work for them. Find out more.


The eCommerce market is booming, with global sales projected to be somewhere around $653 billion by the end of the year, an amount that is more than double what it was just five short years ago. This factor alone makes eCommerce very appealing to many, but for veterans specifically, it’s often the perfect match.

Veterans and eCommerce

According to research published in Advances in Medical Education and Practice, military veterans face some unique challenges when they return home as a civilian.

One of the most well-known is post traumatic stress disorder, or PTSD. It’s not uncommon for individuals with this condition to not want to spend a lot of one-on-one time with others, so having an eCommerce business enables the vet to work primarily alone, yet still earn a decent income.

Depression is another major issue for military vets, with 14 percent struggling with this mental health condition at any given time. Developing a clearer sense of purpose and providing value to others can often help ease these feelings of sadness and an eCommerce business does both, while also providing a constructive use of time.

For veterans in chronic pain or those who’ve had amputations as a result of their service, finding an outside job may be more difficult. However, by starting their own business, they’re able to set their own hours and work in a manner that is best for them. If they need regular breaks, they can take them. Or if they have doctor’s appointments, they don’t have to request time off.

Factors such as these make eCommerce a great fit for veterans. But how do you create this type of business? The process is actually fairly simple.

How to Set Up an eCommerce Business

The first step to creating a successful eCommerce Business is to decide what to sell. One option is to focus on products that you’re familiar with and knowledgeable about or that you have an interest in yourself. The benefit of this is that you can better help your customer base if they have questions about the items you sell. Plus, you’ll have more insight about the types of products people would be more inclined to buy.

Another alternative is to sell today’s top products (items like denim, men’s watches, and silicone baking molds) because they’ve already proven by their sales records that they are in high demand. The nice thing about this option is that the consumer has done all of the work for you, so there is less trial and error.

Once you decide your product line, the next step is to set up your eCommerce site, the website you’ll use to sell your goods to the consumer. There are many do-it-yourself options—with Shopify, Wix, and BigCommerce being three of the highest reviewed website builders—or you can hire this out. Either way, the goal is to create a site that is consumer friendly, easy to use, has appealing pictures of your products, and provides a simple checkout process.

With everything in place, it’s time to market your eCommerce goods. Being active on social media helps, as does creating a blog that provides your consumer valuable tips about how to get the most out of the products you sell. Offering promotions works well too because, who doesn’t love a good deal?

eCommerce is a perfect fit for Veterans, both physically and mentally, and it’s a business that is fairly easy to get started. All you have to do is decide what you want to sell, create a site, and then begin to get the word out. Do these three things and you’re on the right path.

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