There are tons of things to consider when running an e-commerce store. From site design to order fulfillment—online entrepreneurs need to cover all their bases.
At the end of the day, however, your decisions should all come back to one goal: increasing sales. It’s possible for business owners to start swelling e-commerce conversions with these nine tips.
Keep in Contact with Customers
You’re going to lose out on a lot of conversions if you don’t keep people in your ecommerce marketing funnel. This means getting them to sign up to get emails and retargeting them with ads. Cart abandonment is a very real thing in the world of ecommerce. Some estimates say it’s over 70 percent on desktops—and even higher on mobile devices. It’s your job to bring those potential customers back to complete their purchase.
Build Brand Loyalty
You want to have repeat customers. Doing this will lower your e-store’s dreaded customer acquisition cost, and boost conversions. Building brand loyalty is one of the best ways to go about this. There are a few approaches ecommerce vendors can take in order to boost customer loyalty. Consider starting a rewards program. It’s also a good idea to align your company’s values with those of your most frequent shoppers. Donating a portion of proceeds to charity can actually end up raising your revenue enough—as customers will want to buy more—to offset any lost margins.
Get Rid of Shipping and Other Costs
You now know that cart abandonment is one of the biggest reasons why you’re losing out on conversions. But did you realize that shipping costs are often cited as the top factor in causing people to leave a website before checking out? Offering free shipping and returns can cut into your margins; but it will also get you making more sales, which is often a better scenario.
Highlight Customer Reviews
What is an ecommerce business? Per Shopify, a digital exchange of money/data for physical goods or products. But what is an ecommerce business without customers? Just a place for curating things you think might pique peoples’ interest. Many consumers rely on the reviews of others to make purchasing decisions. You should make user feedback clear, so shoppers can see that other people have been happy after buying from your store.
Ensure the Speed of Your Site
Isn’t it annoying when it takes forever for a website to load? Well, other people think that as well. Unsurprisingly, load speed is a huge factor in determining whether people will leave a website. Just a second can make a massive difference in how many shoppers will immediately exit your store. Make sure you get an ecommerce platform that prioritizes load speed.
Use Good Images
There are a few things to consider when working with images on your ecommerce site. Continuing from the previous point, you need to make sure your image files aren’t too large. Overloading your site with photos can cause your site to run much slower, which will then lead to site abandonment. But you also can’t use low-resolution or just plain bad images. A good portion of people will decide to make purchases based on how they perceive the item in photos.
Make Mobile a Priority
Mobile is now a more popular method for conducting searches than desktops. That means you’re going to lose out on a lot of conversions if your online store, and marketing, aren’t geared toward mobile users. However, you also shouldn’t take a mobile-only approach. Just ensure that your store works well for people using smartphones and tablets.
Streamline Your Checkout
Clunky checkout procedures are another top reason why people abandon their shopping carts. You want customers to get from point-A to point-B with as little resistance as possible. Don’t make them create an account. This is something that will instantly get people to leave your store.
Put Limited Time and Quantity Sales to Use
It doesn’t hurt to use psychology to your advantage when trying to boost conversions for your online store. Showing shopper how much inventory is left is one way to do this—especially if you carry low quantities because it triggers the sense that he or she could miss out on this opportunity. You can also put a countdown on your sale items. Seeing the clock tick down will often inspire people to make a purchase.
Making more sales should be a top priority for anyone trying to make it in the ecommerce world. These are a few of the best ways for entrepreneurs to increase conversions, and ultimately make more money online.