Santa Monica’s Hotel Shangri-La is proud to celebrate its historic relationship with U.S. forces with a month of special promotions and activities in December.
Opened in 1939 and boasting a unique Streamline Art Modern design and offering expansive views of the Pacific Ocean, Hotel Shangri-La’s relationship with the military effort started in WWII. The hotel was the meeting-place of five watermen who seeded the idea of the OSS’ Maritime Unit in World War II. Historians note the encounter at Hotel Shangri-La was being the cerebral genesis of today’s modern Navy Seal program. Throughout the war, the hotel was home to protective efforts, such as the launch of large barrage balloons to act as a barrier to invading aircraft. In 1944, the Air Force began using Hotel Shangri-La to give aerial combat veterans needs rest before re-deploying or returning to civilian life.
The hotel’s support for veterans continues today. After launching with a veterans’ storytelling session on the eve of Pearl Harbor Remembrance Day, Hotel Shangri-La will continue with two more weeks of promotions and specials honoring our vets. As shown below, the hotel will offer “cocktails for a cause”, a pin-up photo session give away, and veterans discounts all through December.
- Cocktails for a Cause: Throughout the month of December, visitors to the hotel can enjoy limited-time specialty cocktails while supporting the health and wellbeing of U.S. veterans and active military around the world. Available on the rooftop at ONYX or downstairs in The Dining Room, 25% of proceeds of select specialty cocktails will be donated to Pin-Ups for Vets.
- Pin-Up Photo Session Giveaway: Hotel Shangri-La and Pin-Ups for Vets will carry out a social media give away and award one deserving female veteran or military wife with a free hotel stay and pin-up photoshoot, complete with hair, makeup and wardrobe. The social media giveaway is open for entries until 11:59pm on December 31 and the winner will be announced in January. To enter on Instagram, contestants must share why they (or the person they are nominating) are interested in the pin-up makeover using the hashtag #ShangriLaPinUps and tagging @hotelshangrila and @pinupsforvets.
- Veterans Discounts and Packages: From now through December 31, active duty and retired military staying at Hotel Shangri-La will receive a 20% discount as a ‘thank you’ for their service. In addition, any guest booking a stay during the month of December can mention the veterans’ promotion when calling the hotel’s reservations department directly at 310-430-7230 to receive a free 2019 Pin-Ups for Vets calendar.
About Hotel Shangri-La, Santa Monica
Reminiscent of Hollywood’s Golden Age with its curving ocean liner-inspired architecture and whimsical Art Deco design, Hotel Shangri-La has been welcoming guests to Santa Monica’s most spectacular sunsets since 1939. Over its 80 year history, it has developed a full suite of stories to share. From the Streamline Moderne art-deco design which is reflected both in and outside the protected building, its history as home to both military veterans and veteran movie stars from Mae West to Madonna, to modern Insta-worthy black and white stripes and hot pink accents of its pool area, as well as the exciting nightlife scene at Santa Monica’s only rooftop bar, Onyx, Hotel Shangri-La has carved a place in history for its authenticity, charm, and vibrant vibe.