Impotence, substance abuse, brain tumors? New docs reveal ultra-creepy Google ad tracking

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Russia Today:  Google and other online advertising platforms engage in disturbing privacy violations through the categories they use to target internet users, according to a new filing that reveals just how creepy this data collection can get.

Google and other online ad companies use intimate personal information like political beliefs, religion, sexual orientation, and even diseases and disabilities to target users for advertising, according to new evidence filed by digital rights organizations in Poland, Ireland and the UK.

Their complaint takes aim at real-time bidding (RTB), online ad auctions in which highly sensitive information about users gleaned from their browsing history is traded by thousands of third-party companies which use these behavioral profiles to target ads.

Incontinence,” “special needs kids,” and “gay life” are just a few of the categories on the Internet Advertising Bureau’s list that could infringe on Article 9 of the GDPR, the EU privacy law which bars the use of such sensitive data without explicit consent from users. Since most internet users have no idea these tags are being attached to them, let alone bought and sold by companies they’ve never heard of, this kind of invasive profiling clearly runs afoul of the law, the group says.

Google’s categories are even more invasive: “AIDS & HIV,” “debt collection & repossession,” and “drug and alcohol treatment” are just a few on a list that runs to 53 pages. “’Special category’ personal data like this enjoys special protections in the GDPR. I believe this raises the stakes of our complaint,” said Johnny Ryan of no-track browser Brave, one of the complainants.

Ad auction companies broadcast an average UK internet user’s intimate data profile about 164 times per day, according to the New Economics Foundation. Ryan believes if the industry just made some “minor changes,” excluding sensitive data points that are not actually necessary for ad targeting, it could comply with the GDPR without significantly altering its business model.

Hugely detailed and invasive profiles are routinely and casually built and traded as part of today’s real-time bidding system, and this practice is treated though it’s a simple fact of life online. It isn’t: and it both needs to and can stop,” said Michael Veale of University College London, another complainant.

Poland is the latest country to sign on to the complaint, with digital rights organization Panoptykon joining the digital rights groups from the UK and Ireland which opened the original case against the ad exchanges last fall.

In response to a TechCrunch article republishing the category lists, Google released a statement claiming they prohibit advertisers from targeting based on “sensitive categories such as race, sexual orientation, health conditions, pregnancy status, etc.” They do not explain why multiple categories under each of those headers can be found on their “Publisher Verticals” list.

 

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2 COMMENTS

  1. “Don’t Be Evil” Google has got to be the most evil company ever formed. They like Israel are nothing but parasites living on the Internet originally the ARPAnet developed by using our tax dollars originally for defense and now like Nuclear Technology was given to the Mossad. Anyone remember the PROMIS scandal?

    This allowed Israel using PTech to infiltrate our civilian and military networks so that they could carry out Operation 9/11 who are now using Google to cover up their crime.

    Here’s the little caveat they currently post just below any video that questions the Official Conspiracy Theory on their subsidiary that many call “Jewtube” for good reason:

    “September 11 attacks, also called 9/11 attacks, series of airline hijackings and suicide attacks committed in 2001 by 19 militants associated with the Islamic extremist group al-Qaeda against targets in the United States, the deadliest terrorist attacks on American soil in U.S. history. The attacks against New York City and Washington, D.C., caused extensive death and destruction and triggered an enormous U.S. effort to combat terrorism. Some 2,750 people were killed in New York, 184 at the Pentagon, and 40 in Pennsylvania (where one of the hijacked planes crashed after the passengers attempted to retake the plane); all 19 terrorists died (see Researcher’s Note: September 11 attacks). Police and fire departments in New York were especially hard-hit: hundreds had rushed to the scene of the attacks, and more than 400 police officers and firefighters were killed.”

    Right and if pigs had wings they’d be about as likely as light Aluminum civilian aircraft and kerosine in penetrating and taking down the World Trade Center Towers along with building seven.

    Anyway. One wonders how long Google will try and discredit more truthful videos about what really happened 9/11 before their Winston Smiths start tossing them down some memory hole along with other controversial videos they’ve banished so far?

  2. All that is needed is million dollar fines on google for each of those finding their data being offered for sale when Google says it is not doing it. And then the final kabosh is having real time “compliance monitors” sitting inside all the of the social media companies, on their tab, ensuring compliance on a day to day basis, with the legal power to dismiss anyone caught breaking the rules.

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