Online gambling is constantly changing, it is a highly competitive marketplace where consumers are always looking for new ways to play. This means that we can be sure that online gambling will not stand still in 2019. So, what exactly can we expect from the world of online gambling this year? Well, this article will cover some of the emerging trends and players that we can expect to have a impact on the world of online gambling in 2019.
Mobility Is King
The most important trend that we saw emerge in 2018 is that users are demanding mobility from their online casinos. Sites that offer tablet and mobile apps, like the Casumo casino games, are emerging as powerful market forces. This is because users have come to expect a mobile experience, where they can play away from their desktop. This is being seen right across consumer facing, with smartphones emerging as the future of ecommerce.
Not only is mobility important for keeping users happy, it also increases the opportunities for users to play. Whether this is livening up the commute home, or simply killing time waiting for a bus, this is a great way to drive engagement with an online casino and essentially increase the amount of time users spend on the site.
This is not something new to 2019, we have already seen the emergence of casinos that take cryptocurrencies. However, we can expect this trend to continue to grow in the coming year. Many commentators still believe cryptocurrency adoption to be in its infancy, and the amount of people who have bought and use cryptocurrencies is growing all the time. Online casinos are aware of this, and are increasingly offering options to play using cryptocurrencies.
There are a number of reasons that users may opt to use cryptocurrencies to gamble:
- One reason is simply that cryptocurrencies are new. For lots of people the idea of gambling with cryptocurrencies just feels exciting and a little futuristic!
- Others like the security and anonymity of cryptocurrency. However, the problem of casinos needing to know who is playing can make this a little tricky. Often, players will need to prove their identity even if they are using anonymous currencies. Finding ways around this problem will be a key factor in the thinking of online casinos this year.
- Finally, an interesting advantage of cryptocurrencies is that they can be easily used for microtransactions, meaning that if you like to gamble but do not like to play high stakes, cryptocurrencies give you the option to play for very small amounts. This can attract new users to online casinos, people who have stayed away before due to the amount needed as a deposit before you can start playing.
The use of cryptocurrencies at online casinos brings a raft of technical challenges, but it also offers the opportunity for online casinos to expand their user base.
Another area of online gambling that will be very prevalent in 2019 is security. It is no secret that online security has become more important than ever. As cyber attacks increase in both scope and complexity, online consumers have reacted by demanding far higher levels of security from the services they use. This is particularly important whenever there is money involved, so online casinos need to be looking at protecting user’s data in the same way that a bank does.
The online casino market is so competitive that any whiff of poor security and consumers will just go somewhere else. Any sort of data breach is no longer forgivable, user’s demand robust and secure systems.
Another aspect here is also that the sorts of threats that online casinos face are changing and multiplying. So, expect to see high levels of investment in cybersecurity from online casinos this year.
As with any tech sector, online casinos have to constantly and quickly adapt. As such, we can expect 2019 to be another year of innovation in the world of internet gambling, so this list is by no means exhaustive. However, the three trends I have covered here are as close to a sure bet as you can get for online gambling in 2019. All that is left to say then is may 2019 bring you good luck, whatever casino you choose!