Everyone on Instagram wants to have as many followers as possible. The more the followers one has, the more successful one is viewed on this social platform. You get to have more likes on your photos and videos, you get more views and generally have a high level of engagement when you have a lot of followers. However, these followers need to be active users for them to make an impact on your account. That is why you are discouraged from buying followers to boost your Instagram growth. Try and get as many organic followers as possible. Influencers can play a pivotal role in your quest to grow your account, here is why you should follow them.
Expose Your Brand
This is the first and the most obvious reason for following an influencer. If you want to increase your brand awareness, following an influencer is the way to go. Influencers are those individuals, celebrities or not that have massive followings on Instagram. When you follow them, their followers are able to interact with your brand especially if they endorse it. This can give your brand a massive boost and significantly grow your business.
Influencers help your business to make massive sales. The whole point of marketing is attracting clients to your brand. What better way than having a veteran influencer take notice of your brand by following them? If this influencer happens to use your product and goes ahead to show the followers that he or she is using a particular product, you will be amazed at the number of orders that will come your way. This is the power of influencer marketing. People love to mimic individuals they consider their idols or role models. Nowadays, micro-influencers are growing in popularity than those with a massive number of followers as they are able to engage better with their target audience.
In addition to creating awareness and increasing sales, influencers can assist you to massively grow your following on Instagram. When you follow and participate in their conversations, you interact with so many other Instagram users. You can take advantage of this following and try to poach as many as you can. You do this by posting interesting content, actively participating in the conversations providing quality and interesting information. You will most likely have a few people who will like your content and contributions and follow you.
Social Proof and Credibility
Trustworthiness, credibility, and attractiveness are three essential elements that marketers and brands rely on to have personalities promote their products. There is an inherent connection between such individuals and the market. When brands are endorsed by individuals deemed by the community to be popular, they are more than likely going to be taken in easily by the masses. It is no wonder that most brands reach out to celebrities such as movie and sports stars, especially the attractive ones to endorse their brands. This attractiveness draws the masses to these particular brands.
There is also the aspect of relatability. Most influencers, apart of course from the celebrities, even with their massive internet popularity, they are still considered as normal human beings by the masses. It is this simple connection that psychologically ties others within the same category to identify themselves with the influencers. Most influencers will post about their daily normal activities that are no less the same as other people. By doing so, they easily relate to others that they share the same interests and are thus, able to convince them easily since most people trust individuals with whom they share the same demographics.
Apart from all those benefits of following influencers, there are those people that we just follow for the sake of getting inspired. These influencers have content that we relate to and consider to be great. Influencers can play a pivotal part in our lives by pushing us to be better versions of ourselves. There are those of us that want to grow in business but lack the motivation, others want to kick start their fitness lifestyle while others are struggling with bad habits they would want to get to stop. We all have those role models that we can look up to and draw inspiration from, thus the need to follow these influencers.