With the impeccable growth of social media, marketers are constantly looking for ways to use these social networks to benefit their clients. And one such way which they discovered and which instantly proved itself to be 100% effective is Influencer Marketing. No matter which social media you are surfing these days, you will always come across some influencers who somehow managed to earn the trust of hundreds of social media users. And no wonders, your target audience who are super active on social media are also following such influencers.
And if you can find out those influencers and they sponsor your brand, then you will easily get some eye-balls that will skyrocket your brand awareness.
BUT, with so many influencers, which ones are actually worth collaborating with? This is a question that kept many people wondering. But you and I know its answer — you analyze and score influencers and whoever comes out on top is your guy to be in collaboration with. And in this article, we will share with you a handy tool to analyze and learn influencer scores so you can opt for a right influencer who is worth working with.
Are you looking for YouTube influencers? If yes, then InflueNex is the most useful tool that can help you find and learn of YouTube influencers and their scores.
InflueNex is a highly reliable influencer search engine which has a unique AI-powered algorithm to study raw data and different analytics of YouTube influencers. So to learn of influencers score, you can make use of InflueNex.
- InflueNex has a handy search bar and filters for finding influencers with ease
- It automatically collects raw data of influencers from different sources
- It shares important insights in an easy and organized manner
- And it offers a quick “Invite” button to get in touch with influencers
How to Use InflueNex to Search for Influencers and Look Up Their Score
Go to the official website of InflueNex and create a profile. But if you first want to get an idea of it, then take a look at the Demo.
Once done then create an account by providing your email address and a setting up a username.
InflueNex will immediately activate your account and let you have full access to the search engine and of course, to the database of 2 million YouTube influencers.
Now, once you are done with creating your account, then navigate to the search bar and enter a search term. It could be a keyword, hashtag or your niche name.
InflueNex has several useful filters in order to make your search more relevant and short. So you can use them as per your needs.
There are two filters, however, which I would recommend you not to skip. They are “subscribers” and “price ranges.”
These two filters alone will help you find influencers who suit exactly your taste and budget.
When you are done with setting up different filters, then hit the “search” icon. InflueNex will find a huge list of target influencers who are from your industry and who meet your requirements.
But it’s not always possible to go through the whole search results and find out most appropriate influencers. And that’s where InflueNex kicks in with its unique Scoring System.
Based on several important factors, like subscriber number, total views, watch hours, and engagement rate, InflueNex will score every single influencer.
So you can just take a look at the Score of an influencer and quickly make a shortlist of the best ones. And thanks to InflueNex for the “heart” icon; just hit it and an influencer will automatically be added to the shortlist.
Now if you want, then you can take a break and log out of InflueNex to do your other tasks. And when you return, simply click on the “favorite” window from the top menu bar and you will find your shortlisted influencers. What you have to do next is to view their profiles to get to know of their scores.
InflueNex scores all important stuff of an influencer channel, starting from subscribers to engagement rate. So have an in-depth look and analyze an influencer
Now, if everything is alright, you can then contact that influencer and negotiate to cut a good deal. InflueNex automatically collects the contact details and allows sending invitation directly from the main dashboard. So just hit the “Send Invite” button and strike a conversation with an influencer.
How InflueNex Score is Calculated
You might be thinking what formula did InflueNex use to calculate score. And let me assure you that it didn’t come up with any random number to make up a random score. InflueNex algorithm uses certain criteria to do the scoring. For instance…..
InflueNex calculates the engagement score based on total number of received views and dividing them by total likes, dislikes, and comments. And to come up with an average engagement score, they evaluate the performance of latest 20 videos as the overall engagement of an influencer.
Average views are also calculated based on the latest 20 videos of an influencer. Total amount of views get divided by largest and smallest views, and thus the View Score gets calculated.
And finally, the overall score which InflueNex does to help you shortlist influencers is a general rating only for the reference purpose. You must tap into an influencer profile to get more in-depth idea of their real performance and engagement rate.
Why InflueNex Score Is Objective and Helpful?
- InflueNex score is calculated based on the number of subscribers, total amount of received views, likes, dislikes, and comments.
- The average scores, on the other hand, are calculated based on latest videos and their performance
- Finally, the scores are displayed along with details report and raw data. So for better understanding, you can easily take a look at those additional analytics and charts.
So InflueNex is not any regular tool developed average Joe. It’s a product of WonderShare and it maintains its high standard by offering measurable statistics of influencers and their performance. So try it out today and launch a more objective, organized, and of course, successful influencer marketing campaign.