The online video game industry worldwide is growing at a pace significantly higher than any other entertainment segment. The gaming industry has already crossed the combined global revenues of movie and music industries. However, game developers still have a lot left to discover the behavior patterns of their consumers, as the key to understanding them is big data and analytics.
Statistics suggest that the gaming industry worldwide stood at a revenue of $78.61 billion back in 2017 and is expected to cross $90 billion in the coming few years. Today, the potential and implications of big data for any industry are undeniable, as its applications in the modern world are almost limitless.
For example, the reliance on big data for businesses ranges from driving customer experience to its potential to help you capitalize on the best resources. Looking at the crypto DApp reviews, we can say that big data also guarantees the highest conversion rate to sales for any online business.
Now, the big question is, “how wills it be a game changer in the ever-growing online video game industry?” Let’s find out.
Big Data and Gaming – Are they Related?
According to 2016’s data, the net worth of Big Data stood at $130 billion and is expected to cross $203 billion by 2020 end. Now, we can believe in the potential of big data to improve the user experience and lead to results worthwhile for the game developers. According to Gartner’s research, this has been the topmost trend in the history of marketing this year.
Big data is collected by the gaming industry with the sole intention of monitoring the behavior of consumers, other than some key details like demographics and social media data. The details suggest how users interact with a video game, how long they play it for, including details like who they play it with and do they prefer equipment like a standing desk to better interact with the game.
Providing Personalized Gaming Experience
The behavioral data of the users help game developers update the existing design of their games, which further enhances the overall experience of the game play. Companies understand the importance of offering their users what they want. If they don’t improve the user experience, they’ll watch users walking away in frustration. No company can afford to do that.
Big data has a significant role to play when it comes to providing users with a personalized experience on a particular web page. Companies can provide these users with the most relevant ads to enhance their experience. For instance, it is best to display ads related to the best gaming desks to a gaming audience than apparel.
As about 80% of the gamers like to play games on multiple devices, connecting such an audience across devices will enhance their experience.
When it comes to big data, there is no looking back. In fact, big data is likely to impact the online gaming space in several ways, allowing the already powerful industry to flourish. Meanwhile, gamers can count on developers to enhance their experience.