News is out there and it is happening all the time. Everywhere around the world, events are happening, people are doing things.

All this is just waiting to be reported. There are literally millions of media outlets available to us all and quite a lot of them are free. However, it can sometimes be hard to know where to turn. We know that there are plenty of big names floating about that have the resources to report on all the big stories and provide us with wall-to-wall coverage. However, what is the true price of this coverage and how many filters will it pass through before reaching us, the consumer?

We will probably never know the truth but when you take into account the amount of money that is behind a lot of these media corporations, the answer is probably not going to be easy to stomach.

While smaller, independent media outlets may not have the financial muscle to report on any every single news story, this can work in their favor. There is something truly refreshing about seeing an outlet willing to bet their resources, however modest they may be, on the reporting of a story that they feel will be important; not only for them but for others.

A similar approach can be seen among the individuals who decide to chase down a story by themselves. Considering that they are investing their own time and money into the story, you have to imagine that they are doing it for some altruistic purpose: the greater good. These investments can come in many shapes and sizes.

Some people may build their own studios inside their homes, others will print off dozens of leaflets or flyers while even others pay for genuine followers on social media in order to get more attention.

Where can you find people who adopt this approach? 

As this breed of journalist is unlikely to have the resources to run an elaborate website, oftentimes you will find that they can be found on social media. Like countless other areas of modern society, social media has proven to be a haven for journalism as it continues to evolve and fit the demands and developments of the 21st century.

Social media offers a great place for these people as they can easily share their content with billions of people who are scattered all around the world. This makes it easier for a really interesting story to grab the headlines and spread to other parts of the globe. Social media is free so there are no limits on the people who can use it; all that is required is an Internet connection. 

What if we are interested in taking part ourselves? 

As we mentioned above, social media is free so if you want to have a go at it, you can do just that. If you have an idea for a story that you think the world should hear about, take to social media and put it up there. If it is an interesting story and deals with a less common topic or offers a unique twist on something topical then you can be sure that there will be plenty of people who want to hear about it.

There is a wide range of ways that you can prepare and present content for social media so this is another helpful tool in the battle to get your story out there. Once you have your story ready, the next step is making sure it gets the attention it deserves.

How can I get people to notice my story? 

Of course, getting your story noticed is going to be the most difficult part of the experience. There are plenty of ways to do this and social media is like a beehive – there are so many people looking around – so you are bound to have some success if you get them to work. The most popular tactic is to use hashtags. These are little sentences that can be used to categorize a post or the content it contains.

By using hashtags, you make it easier to target a specific group of people who may be interested in your content. If you have a story about the election, the right hashtag will bring that story to the attention of people interested in that topic. You can use a few different hashtags. By doing so, you can help specify the topic of the content but also get it on the radar of a wider group of people. In addition to hashtags, using a location is another useful tool as it helps pin the story down to a specific area and draw the attention of local residents.

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