How can you design the most beautiful and effective infographics, images that will wow and convince your audience? Use this guide for tips.
About 90% of the information that gets transmitted to the brain is visual. Because of this, infographics have become one of the most popular mediums for marketers.
Infographics create a visual representation of the technical data and information that you’re trying to convey. Effective infographics are clear, well organized, and easy to glance through.
Follow these tips when designing your infographics to ensure yours are a success.
- Choose the Right Colors
Choose a color scheme before you get started. This should be four to six colors that are complementary and contrasting. They should all look good next to each other.
Don’t choose bland colors. They won’t pop off the screen and grab the viewer’s attention.
If you’re struggling, there’s nothing wrong with choosing your brand colors. This will make it easy and keep your marketing materials on brand. Then when your infographic gets shared, it’ll still evoke thoughts of your company.
Once you have your color choices, designate how you will use each one. Then stay consistent throughout the entire infographic.
- Pick Appropriate Icons
You’ll need to use icons as a visual method of storytelling. Would elegant black lined icons look the best? Or would full-color flat designed icons make more sense?
Once you decide on a particular style of an icon, stick with that style throughout the entire infographic. Try some of these icon style ideas to help you get started.
- Line
- Glyph
- Flat
- Material
- Dimensional
- Hand drawn
- Keep It Simple
Don’t try to get too creative or fancy with your design. Remember, this isn’t an art project. The point of your infographic is to convey hard to digest data in a visually interesting way.
Keep the information you want to include simplified. This means creating a list of clear statements of information. It helps to focus on statistical data.
- Pay Attention to the Size
Trim down the information and data that you include in your infographic. You want to keep it focused so that it doesn’t become too long. Try not to go over 8,000 pixels.
Longer than this and your reader will start to lose attention. The other problem is that the file size will become cumbersome and could bog down your website.
- Create Some Space
If you look at your infographic and it looks crowded, then you don’t have enough white space. When using your free infographic maker, take a step back and look at the balance between the visual elements.
It can also help to include lines as visual dividers. This will create natural space and signal to the reader that there is a change in information.
Start Creating Effective Infographics
With these tips in mind, you’re ready to start creating effective infographics. Remember, your infographic is supposed to visually inform the reader through an easily digestible medium. Keep your infographic focused and visually appealing by choosing a color scheme and streamlining the data.
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