Humans are the epitome of creatures who are impacted to a large extent by visually appealing stuff.
Colour plays a much larger role in appealing the human mind and influencing their decisions. For this reason, considering the impact of colours on the human mind, before the launch of any product or designing a marketing campaign. For something as small as a call to action button, colour therapy has been identified to impact the decision of the customer regarding clicking it.
Stated simply, the conversion rates of a marketing product could also be modified if the use of right colours was to be made. Colour psychology has been known to have a deep-rooted impact on marketing, as per the reviews left by users on DigiToolsCoupons, a leading software purchasing platform. Let us dive deeper into the context of the impact of colours on marketing.
What is colour psychology?
Regarded as an interesting and relevant area of research, colour psychology is a field which studies the effect or impact of different colours and how they influence human behaviour and their decision making. Shyna, who provides Assignment Help in Australia, explains that the use of different hues can have a different impact on the mind of the prospective customer and impact how he perceives a product or an advertisement, which may have been launched by the brand. Most of the times, this perception is not quite apparent and is mostly psychological in nature.
This is why, it becomes all the more important to study the impact of these colours and the likely impact that they might have on the mind of the consumers, who are the target audience of a brand’s marketing effort.
This is the reason why different brands choose a specific colour for their logo or design their advertisement around a specific colour. In reality, brands spend a considerable amount of money in studying this impact, given the number of cases in the history of branding, which have failed only on account of choosing the wrong icons or colours to depict their brand.
The impact of colours on a brand
The colours used in the branding of your products tend to have a major impact on the perception that the customer might make of your brand. Let us take a look at some of the common colours which are used in branding today and how they impact the mind of the consumer. This study has been compiled by Tina, who hired pay to have paper written service online at a leading educational platform.
- Red: Used by some of the leading brands today like Coca Cola, Netflix, H & M, Pinterest, Levis, ESPN, Xerox, Canon and many more. Red is a colour which ought to be used with caution, owing to the fact that it induces both positive as well as negative emotions in the mind of the onlooker. Thus it is always recommended that one should proceed with caution as far as this colour is concerned. Effective with sales since it creates a sense of urgency in the mind of the customer. The fast-food sector makes use of the colour red quite prominently since it is known to induce appetite. Red displays a bold, adventurous and energetic personality of a person.
- Orange: Used by brands like Amazon, Hermes Paris, Firefox, Continental, penguin, TNT and more, orange is largely connected with the feeling of warmth since it gives off a bright, light and fun feeling. Easily suits a non-corporate brand and those brands, which tend to associate themselves with an earthy offering. On a positive note, the colour inspires traits of courage, confidence, warmth, innovation and energy. On the negative note, however, it promotes deprivation, frustration, ignorance and sluggishness. It is associated with adventurous and competitive personalities.
- Yellow: Used by brands like Nikon, Hertz, McDonald’s, IMDb, Shell and more. The colour is associated with youthfulness, fun, sunshine and happiness. As the tint of the colour changes, it might appear dirty to the eyesight. When used along with a darker colour, it may prove to be a powerful one. Some of the positive emotions connected with the colour are optimism, warmth, creativity, intellect and more. While on the negative side, it could mean fear, irrationality, caution, anxiety and more.
- Green: Used by brands such as Android, Xbox, Starbucks and more, the brand offers a relaxing outlook and is largely analogous to a healthy way. The colour green is also known to promote life and holds a positive impact in terms of health, hope, freshness, nature, growth and prosperity. On the negative side, it could mean boredom, stagnation, envy, and more such feelings.
- Blue: Used by brands like Facebook, Ford, Samsung, Visa, Volkswagen, Dell, American Express and more. The colour gives off a very calming effect on the mind and induces reasoning capabilities. It lends wisdom, strength, and trust, which is why it is one of the widest used colours. Among the negative impacts of this colour are coldness, state of emotionlessness, and more.
- Purple: Used by brands like Cadbury, BenQ, Yahoo, FedEx and more, the colour has been largely associated with royalty, wisdom, wealth, spirituality, sophistication and more. The colour is largely associated with feminists and promotes a sense of sensitivity, dignity and understanding among the onlookers. The colour goes along very well with women but does not go as well with men.
- Magenta: Charlie, who provides Assignment Help Melbourne service, exclaims that this colour is, without doubt, one that promotes imagination, passion and creativity. Used by some of the known brands like Barbie, Cosmopolitan and Victoria’s Secret, one can easily make out the impact that the colour has on the mind of the customer and how it comes to be used by a given set of brands to woo their customers. Although for obvious reasons, this colour is not one of the favourite ones for men, it goes really well among women.
- Black: Black is an impactful colour, which is used by many brands today to create a sense of sophistication around their brand and add authority and substance to their brand offering. At the same time, it does carry some negative effects too but it is easily overlooked in the modern world.
Some students, who wish to avail best digital marketing course from experts, often look for their brands and the platform where they serve and believe it or not but this colour theory also applies in this case.