Shuttered Museums Use Social Media to Share Bouquets of Floral Artwork
by Alex Fox/Smithsonianmag.com
Around the world, museums filled with artworks that offer millions of people inspiration and serenity now sit empty, shuttered as part of global efforts to stymie COVID-19. Unable to welcome visitors in person, many cultural institutions have begun sharing snapshots of works on social media, encouraging art lovers to engage with their collections through virtual tours, audio guides and other digital offerings.
The New-York Historical Society and the Smithsonian Institution’s Hirshhorn Museum and Sculpture Garden kicked off the trend by sending digital bouquets to other art institutions. The former shared its first petaled missive—a cluster of apple blossoms painted by American artist Martin Johnson Heade—with the Smithsonian American Art Museum, while the latter sent Tate Britain “a little cheer” in the form of an Andy Warhol bouquet.