Successful businesses understand how important their signage is. Also, as well as knowing what they should include in their signs, they also understand the right place to put the different types of signs. The thing is, even if you have the most beautifully designed and visually appealing sign ever created, it won’t serve much purpose if consumers cannot see it. It won’t help you draw customers to your premises or make sales.
The sole purpose of your sign is to advertise your business and generate attention. If cannot have an advertising presence, you won’t be able to bring in customers and boost your revenue streams. Knowing when to place your signs is crucial in helping you establish a marketing presence. Whether it’s just a simple LED Open Sign or the more marketing-oriented ones, knowing where you put your business signs is part of a crucial signage marketing strategy. In this article, we guide you on the best way to place your signs.
One of the most important types of the outdoor sign is the Open Sign. As well as informing your customers that you are operating, these signs also grab customers’ attention from far. Some outdoor signs introduce your customers to your business, something that makes these signs critical for building brand awareness and leading customers to walk inside your business.
Like indoor signs, outdoor signs can advertise your newest deals or products. However, the signage will have a slightly different purpose. When customers see a sign in a store that promotes the latest product, it’ll be focused on getting them to alter their buying choice. Whereas, when someone sees an outdoor sign that shows off the same thing, the focus will be on getting the customer’s interest high enough to cause them to come to visit the store.
Useful Tips for the Placement of Outdoor Signs
There are several locations that you can place your outdoor signs to create attention about your company and also draw potential customers to your business. Some of the best places to put your sign include the following:
- In front of Your Storefront:This applies to smaller outdoor signs. An Open Sign is one example of an outdoor sign, and it’s usually smaller and usually protrudes out of the building side to attract people to the entrance.
- Along the Highway: Signs are a popular sign on highways, and there is no doubt that you’ve seen a huge billboard advertising one thing or the other. These are designed in a way that they grab the attention of drivers and passengers using the highway. Companies are consistently using these signs to attract potential customers to their shops and other businesses.
- Above the Store: If you want to draw passerby’s attention to the store, you should hang them above your premises. These are the signs you see in parking lots or grocery stores that display the business names and also grab customer’s attention. Also, placing signage above the store helps customers to instantly recognize the location of our store. This makes it easy for the customers easy for you to find your business.
Indoor signs are best used when you want to draw the attention of customers to different areas of your store or office, or products that you want them to take action on. For this reason, these signs target the customers that have already entered your store. These signs usually contain information such as your logo, hours of operation, your company’s name, and other important notices.
Most companies also use indoor signs to advertise the latest deals, product specials, and other offerings. The signs are used to encourage customers to buy on impulse. You can also use these signs to display your latest product’s pictures to draw customers to them and also inspire them to purchase. Overall, there are many types of indoor signs, meaning that you need to choose one that best suits your needs.
For businesses with large buildings, they often use way-finding signs that show customers where other parts of the business are. It also helps them to find locations they are looking for. If, for instance, you share your property with other firms, you can invest in a sign in the building’s lobby to help clients locate your business. Also, you can use other signs to show customers where other offices, departments, and bathrooms are in the building.
Placement of Indoor Signs
Along Walls: This is for directing customers toward particular items or making them aware of deals that you currently offer. Strategically placing signs throughout the building’s walls can lead them to make purchases. In addition to serving practical purposes, signs placed along walls also help to craft an ambiance for your business and make it feel unique.
Behind a Reception Desk: If your business contains a lobby or a reception area, you can invest in a sign that greets customers and also sets the mood for your clients.
In storefront windows
If your store is such that people regularly walk by it, then it makes a lot of sense to invest in a beautifully-designed window display facing outwards. These displays will highlight the latest products in the store or deals that you want your customers to know of. Also, these signs can give people an idea about what kinds of products or products to expect once they are inside your store. This makes them know beforehand if you have what they are looking for.
Want to Get More from Your Business Signs? Contact Green Light Innovations Today
There are endless options for sign placement and design. If your signs aren’t bringing in the customers as they should, maybe there is a problem with how you have placed them. The experts at Green Light Innovations will work with you to determine the best place to put your signs.
We are also knowledgeable in all things about signs, whether it’s choosing the right sign for your business or obtaining the requisite permits. We will happily tell you how to create a great sign and the way to install it so it lasts longer.
If you would like someone to speak with regarding your LED Open Sign, our representatives are always on standby. Give us a call today and you will be happy you did.