In today’s era of content shock and short attention span, it becomes a big challenge for small businesses to grab users’ attention online. They write tons of blog articles and social media posts, create dozens of landing pages, and invest heavily in ads; but, quantity doesn’t work here because all the competitors do the same. Willing to win the battle for the audience, a business should become a brand and differentiate itself from others.
Compelling visual content is what can help with that.
The power of visual information on the human brain is enormous:
- We remember 80% of what we see but just 20% of what we read.
- We process visual info 60,000 times faster than text.
- 90% of information transmitted to our brains is visual, and 95% of consumers confess they’d prefer shorter and highly visible content to long-form one.
And it’s that very moment when the “Show, don’t tell” principle plays center stage, don’t you agree? Online design tools like Crello will help you create graphics, videos, and animations to make your social and web content stand out.
In this post, you’ll find out how to create stellar visual content with Crello and make an image transparent so that the target audience would engage and follow you.
Design Eye-Catching Images for Social Media
Social media content is about emotions and personal stories. When users follow business pages, they expect authenticity and personalization. They want to get content that would reflect their mood, wishes, pain points, and values.
If you want to engage the audience and make them read your brand stories on social media, you need to grab their interest with visuals:
Scrolling their newsfeeds, users pay attention to images first. It’s a visual element that makes them decide whether they want to continue reading your post. So, it would help if you designed social media covers, graphics, and stories accordingly.
In Crello, you can choose among thousands of original templates and customize them for your brand identity and marketing needs. Use your artboard to create eye-catching graphics for Facebook, Instagram, and Twitter; edit them the way you need: add photos and text, change backgrounds and animations, add or remove objects (lines, frames, emoticons, icons, badges, and so on).
Make Your Website Content Stand Out
Whether big or small, every online business wants to improve organic search visibility and rankings so that more people could find them. Well-structured and optimized content is what helps websites to get higher ranks and reach a wider audience. So why not format and structure it even better with visual content that influences readability and behavioral factors?
Use Crello’s graphic design tool to quickly create original infographics, brand images, blog headers and graphics, tables, and other concept visuals for your website. You can also find their original templates to customize logos, collages, presentations, email headers and newsletters, and memes.
Remember that topic-specific and professionally looking graphics attract users and work for your brand reputation.
Everything you need to do is create a free account, go to an artboard, choose the most relevant template, and edit it with dozens of features available. Crello’s drag-and-drop editor is easy-to-use, and its library totals millions of objects for you to create visuals that look authentic yet professional.
Create Compelling Visual Designs for Promotional Content
Most businesses promote their products or services via social media or display ads. If you want yours to stand out from the crowd, eye-catching yet relevant visual content is what can help. Not only does it increase visibility and attract traffic, but it can also influence your conversion rate by far.
Crello helps you create compelling designs for promotional content too. Your Facebook and Instagram ads will never be the same if you get the most out of Crello’s features:
- Choose among thousands of templates and themes.
- Use a video ad maker to create animated posts for higher engagement and ROI.
- Add, remove, or edit any element to personalize your social media ads the best you can.
And please don’t forget about your banner ads design. Users will more likely click on your display advertisement if it’s eye-catching. Create both static or animated ads with Crello to attract new customers and skyrocket your lead generation. Compelling visuals will motivate them to click-through to your target pages.
Visual content has never been so critical for online business success as it is today. Smart visual marketing can strengthen your brand and influence your communication with the audience by far, and that’s why you need to know and make the most out of visual content options for your business.
The good news:
You don’t have to be a designer to craft compelling visuals for your content strategy. With online graphic design tools like Crello, it’s super easy to leave all the competitors behind. Have you already tried it?