Like in every other aspect of society, social networking is a space where we tend to behave in certain ways. This means that for the most part, our behavior can be predicted, as we continue to show patterns that indicate we are impressionable.
The insight of our activity online is at the core of every marketing strategy that has ever been developed, and as social media has grown, so has social media marketing.
This is why it relies so heavily on understanding the psychology of people who use social media so that brands can promote their products and services more accurately.
Social Proof is a Big One
Social proof is the concept that you are much more likely to do something if you have seen someone else doing it. It is based entirely around the assumption that people out there have a better understanding of what they’re doing than you do, which is why you might feel so tempted to follow their lead.
One good example of this is when brands share feedback from their clients, boosting their credibility. This is why we think it’s pretty important to share this type of feedback on social media networks like Instagram, as it will encourage potential clients who have never tried your product before to take the plunge.
Sharing these types of testimonials not only on your website but on your social media profiles is a great way to consolidate your audience and make sure they see every aspect of your brand online.
People’s Emotions are Contagious
One of the best examples of people’s emotions being contagious is social media content going viral. If something causes us to feel something strong emotionally, then there is a good chance that we are going to share it with others.
Social media is the perfect place to share how we feel, especially if we have found something that we love. This is why it’s worth implementing emotion into your social media marketing strategy, said that you are producing content that is more likely to connect with people’s feelings.
This, in turn, will increase your chances of going viral, as more people will share what is on your feed.
People Worry About Missing Out
One of the most important aspects of any brand’s social media marketing strategy is producing a sense of urgency in their customers.
The fear that we are missing out on what is going on with social media is very real, and many brands have used this to their advantage.
People tend to feel anxious and uneasy when thinking about others doing or experiencing things that are so much more interesting, so when you are promoting your products on social media, do so with a sense of urgency.
For example, make your audience believe that the product is a limited edition or that it is almost sold out. This will cause them to feel that if they don’t act, now they will miss out.
Allow Influencers to Influence
Another staple of big brands out there is being able to network and collaborate with influencers. The thing about influencers is that they have a high level of credibility with their audience because they have managed to build up trust and reliability with them.
This means that whatever they promote to their audience is more than likely to be trusted, and the people in their community will share it with their friends.
Whether you are a big or small brand on social media, getting in touch with influencers within your industry who are prepared to work with you to promote your product is one of the best ways to make the most of consumer behavior and reach big audiences with your brand. Instead of having to build up that credibility yourself, make the most of an influencer who already has it.
At this point in time, social media marketing can be put down to a science. When studying patterns of behavior among consumers, it is obvious that there are many ways to adapt your social media marketing strategy to appeal to the masses.
Another way that you can increase your social proof is to outsource your engagement to a team of industry professionals.
Agencies like Growthoid, who have been in the social media marketing industry for a while, know what it takes to grow your social media followers, connect with your audience and make them feel like you can add value to their lives. Good luck!