The power of comfortable underwear is undervalued these days. There is no greater gift to an athlete than a pair of undies that are performance-driven that is also comfortable and breathable.
We want you to think of the softest t-shirt you own and how much you love wearing that t-shirt. Well, the day has come where that same comfort is now available for your lower regions, and there is no turning back. Once you’ve had the most comfortable underwear, it will always be your goal to get back to that feeling.
We are here to tell you that you don’t have to look far when it comes to searching for that holy grail of underwear. You just have to look for innovation.
Starting with the Best Possible Fabric
We have fused organic cotton and bamboo fibers into a new fabric that brings both plants’ best qualities to the forefront in taking care of some of your best assets. We take our material seriously.
- Cotton brings extreme breathability and comfort.
- Bamboo brings natural moisture-wicking, odor resistance, and even more breathability to the plate.
- Together they create an ultra-lightweight fabric and provide maximum comfort, even during your most strenuous physical fetes.
Fabric made from bamboo cuts out all the extra steps. Not only is it a more sustainably responsible crop to grow, but it is naturally moisture-wicking, naturally UV protectant, and naturally soft. Bamboo fabric can easily take on the athleticwear industry’s synthetic heavyweights, even in its lightweight weight class.
Folks these days have a bad habit of writing off sustainable fashion as a luxury item and not as a quality, long-lasting piece of clothing that will put in the effort and support their body’s movement just like their running shoes or their paddleboard or their road bike.
Enjoying a spot or a physical activity takes the right tools to last you through the mud, rain, sleet, sweat. You name it. Your athletic wear should be no different.
But what if you had the bonus that in purchasing quality athletic wear that will stand up to your tasks, you were also supporting a portion of the industry working to do things sustainably?
Organic agriculture, like organic cotton work, reduces the number of chemicals produced by commercial farmers and commercial manufacturers. Bamboo cultivation is inherently sustainable, and using bamboo as a fiber source dramatically cuts down on this chemical use.
Not to mention that bamboo fabric can be produced in almost entirely closed-looped manufacturing. 100% of solar energy can be used to run the facilities and machines. 99% of the water used in bamboo clothing production can be recirculated and used again. This keeps potentially contaminated water out of waterways and away from humans and wildlife.
Our unique process and products create a shallow carbon footprint for our athletic wear, which is almost absolutely unheard of in this industry. Most athletic wear is made from plastics and synthetics that don’t include excellent environmental practices.
Underwear that Works for Your Life
In conclusion, if you live a performance-based lifestyle, you are going to need performance-focused underwear. Performance-focused organic cotton and bamboo blended underwear mean you are getting all the benefits you look for in athletic wear without the cost of chemicals and their effects on your skin and environment.
You and your lower half can breathe easy on your next morning run, knowing that you are protecting the spaces you spend so much time in and enjoy while also protecting your body.