Preparing for a New Self-Employed Career Online


If you’re ready to make a new start and put the skills you’ve gained to work by being your own boss, the best place to get started is the internet. Whether you’re building products or providing services, there are a number of ways to get yourself set up without leaving your living room. In this article, we’ll explain a few of the handy resources you can access to help you get started.

Build Your Own Website

A good website is vital to a successful modern business. It should be easy to navigate and accessible via any device. The information it contains should be simple, straightforward and easy to understand. Your contact details, or a call to action, should feature on every page, and its design should be visually appealing. There are plenty of free tools you can use to build your own site, and you don’t need to be an expert in web design or coding to make it look extremely professional.

Promote Yourself

One of the easiest ways to build your new business is to make yourself discoverable online. Try to be as active as possible on social media (you should create new accounts for your business and keep them separate from your personal social streams) and get yourself on relevant web-based listings. You can also undertake some basic intent SEO (search engine optimization) to make sure you appear as far as possible up the search results.

One of the most straightforward methods is to use a free online keyword research tool to discover the most commonly used terms and phrases that are entered into search engines in order to find products and services like yours. After that, simply include those words in regularly updated content on your website. This will enable the search engines to list you further up their results, thus outranking your competitors and multiplying your revenue by attracting more traffic. You can read more about this in a handy guide that also explains where to find and hire the best SEO companies.

Apply for a Business Loan

There are numerous resources and registers of banks and other finance companies that you can browse to find the best loan options for your business. You can then use one of many free online guides and templates to help you create your plan in order to apply.

Train Up and Get Accredited

You can even attend courses online to gain the proper certificates, qualifications and accreditations for your work. From personal training to teaching languages, there is a range of official bodies that can teach you entirely over the internet. Don’t forget to include all of your qualifications on your website once you’ve completed them.

Network and Communicate

Social media and other online resources provide great platforms to make new connections with potential customers and collaborate with other professionals. Retweet, repost, favorite and respond to relevant content regularly, remembering to always use the correct handles and hashtags to make all of your actions easily searchable. You can also sign up to various review sites to enable interactions with clients. Ask happy customers for reviews frequently, then respond to the feedback you get in a timely and friendly manner. If you receive the same suggestions multiple times, you might consider making those changes and thanking those who recommended them for their advice to show that you always listen to your clients. If you get complaints, consider them an opportunity to resolve them in an impressive manner on a public platform. That makes you look good, too.

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