MERE is Coming! (?)

VT: The story below has been deemed “communist propaganda” by the US Department of Justice
RT: Russian discount food chain Mere, which already has a huge presence in Europe, is seeking to expand to the US market.

According to a recent job posting on LinkedIn, the company is scouting for a US-based commercial real estate specialist, preferably one with knowledge of the Russian language, who will be charged with exploring potential store sites, negotiating leases, and setting-up Mere stores in the states of Georgia and Alabama.

Mere is the European subsidiary of Svetofor Group, one of Russia’s 10 largest grocers, which operates around 2,500 food discount stores across Russia, Belarus, and Central Asia.

Mere was introduced to European customers in 2016, with a number of stores now operating in Germany, Poland, Lithuania, Serbia, Ukraine, Romania, Spain, and Italy. Mere’s first store in the UK is expected to open later this week. The company also plans to open stores in Belgium and Austria.

Mere is often described as a ‘bare-knuckle ultra discounter’, whose stores offer a limited assortment of groceries delivered directly by suppliers, and minimal service and marketing. The company says the approach allows it to sell goods at prices 20% lower than European rivals Aldi and Lidl.

The chain’s potential expansion to the US comes 10 years after Russia’s largest food retailer, X5 Retail Group, failed in its attempt to conquer the American market. It launched a small discount chain with several stores in Florida called Okey-Dokey in 2012. However, the stores closed within a year.

Mere has not officially confirmed plans to expand to the US.

Due to the nature of independent content, VT cannot guarantee content validity.
We ask you to Read Our Content Policy so a clear comprehension of VT's independent non-censored media is understood and given its proper place in the world of news, opinion and media.

All content is owned by author exclusively. Expressed opinions are NOT necessarily the views of VT, other authors, affiliates, advertisers, sponsors, partners or technicians. Some content may be satirical in nature. All images within are full responsibility of author and NOT VT.

About VT - Read Full Policy Notice - Comment Policy


  1. I have not heard of such a chain of stores Mere. Svetofor I know. They have a huge chain of stores across Russia. There are 2 of their stores in my city. I have never been there, but my friends say that prices are very low there. A lot of people with low incomes buy everything there. Recently, we have greatly increased the price of gasoline at car filling stations and propane. X5 retailers are currently undergoing pricing scrutiny. People complain that food prices have risen dramatically in the largest retail chains. Large retail chains have become insolent lately. And all this is interconnected: the price of fuel rises – prices for everything automatically rise. People are tired of this arbitrariness.

Comments are closed.