You must have seen their luxurious photos and wondered if you could ever be in their place. Yep, you guessed it right, we are talking about Instagram influencers. Their lifestyle is full of selfies and glamorous poses and one just wants to be like them. Being an influencer is not easy though as you only see the edited version of their life. They need to constantly gain Instagram followers consistently and get popular on Instagram to a larger audience. It is an exhausting and never-ending process to produce good content that is appealing to an audience of diverse tastes. Many wish to be influencers but only the most hardworking can find themselves living that life.
So if you are wondering how to be an Instagram influencer, you’ve landed at the right place. Don’t fret as we’ve got you covered in this article about how you can be just like your idols.
- PICK A NICHE AND BUILD YOUR CONTENT AROUND IT
Selecting a niche is not as easy as it seems. While you want it to be something you are interested in, you also need to be sure that the niche isn’t too unpopular which will affect your follower count. You also need to question your interest, will you be happy posting content on it for months or a year without making any money? You will also need to dig into the type of content in that niche to get an idea of what you would post. It might be helpful to check out the pages of other influencers in a few niches you have narrowed it down to so that making choices becomes easier.
- MAKE A CONSISTENT POSTING SCHEDULE
A posting schedule will help you fix an interval between posts and determine whether that works for your followers and you. Nobody likes someone who just wants to post when the mood strikes them. To be taken seriously by the audience and brands, you need to show you are in it to win it. Even if you fail to post, show up on your stories to make the audience aware of your presence. This will surely help you get popular on Instagram and gain more followers. The audience loves consistency, so having a pre-determined schedule will go a
long way in establishing yourself as an influencer and ensure success in the field.
- COMMUNICATE AND UNDERSTAND YOUR AUDIENCE
If you engage with your audience, the algorithm works in your favor and ranks you higher up. By sincerely replying to comments or appreciating the posts of your fellow influencers, you are engaging with people and forming connections that can help you out in many ways. You can respond to DMs, which will help you get an idea of what your audience expects of you and create content accordingly. You can ask questions in your captions and tell your audience to communicate with you in the comment section. Stick around for a few minutes after posting so that you can reply to the comments, fostering strong bonds and making your followers trust you.
- BE OPEN TO COLLABORATIONS
Make sure you have your email in the bio or any form of communication through which brands or other influencers and get in touch with you for collaborations. Don’t be desperate for promotions, only promote the things that you believe in or you may gain one brand but lose the foundation of your trust you have built over a long time. Make sure that the collaboration also benefits your audience in some way, like you can ask the brands to give you a customized discount code that can be used by your audience. Your audience will witness your efforts and will spread the word about your page, and you will get more popular on Instagram and gain more followers.
- PLAN YOUR AESTHETIC AND CAPTIONS
While planning your content, you also need to plan the look of your grid and chose an aesthetic that will suit your page and niche. Potential followers will see the grid when they arrive on your page, so it must be eye-catching and pleasing. Additionally, make your caption game strong. Don’t use emoticons as captions that show no effort. Instead, type in longer captions that suit the uploaded photo to be more in touch with your audience. Post relevant content and don’t stray too far away from your niche when you are thinking of expanding your creativity. To get more popular on Instagram, the aesthetic of your page needs to be on point, which will help you gain more followers.
Be your authentic self on Instagram, find niches that suit your personality and interest you so that creating content on it is never boring. Becoming an Instagram influencer is no cakewalk, you have to give long hours to planning and executing content that may or may not work with your audience. Don’t be disheartened if you find that some of your posts are a miss, think of it as learning what wouldn’t work for your brand.
While becoming an overnight sensation is unlikely, with consistent hard work you can make a mark on the influencer industry. The tips above should help you get popular on Instagram and gain Instagram followers quite easily. We hope this article has helped you decide your options to plan to stay in the game.