During the coronavirus pandemics, many industries have suffered major setbacks, for instance, all the industries that rely on personal interactions or travel. This includes recreational services, accomodation and food services, especially, pubs, restaurants, cafes, etc. However, others have blossomed to an unimaginable extent. The consumer has increased online purchases during the weeks of lockdown, companies have been forced to boost online sales, and distributors are doing everything they can to respond to a pace of activity similar to Black Friday.
The onset of the pandemic has triggered an explosion when it comes to the expansion of eCommerce. This particular industry has already been experiencing an upward trend in popularity, but it has skyrocketed in the spring of 2020.
This digital version of the retail industry is growing to keep up with the needs of the modern consumer who wants to get things done quickly and easily – i.e., in a couple of clicks and on the go. The convenience one experiences while shopping online is simply irresistible, the proof being in the numbers – the USA eCommerce sector has experienced a rise by 44 percent in 2020 alone, which is triple the value 2019 had witnessed.
The Security Industry
Needless to say, there’s no online shopping without top-notch security measures. Of course, versatile offers of goods and services, great support, and fast service are what builds loyalty with the consumer target group, but if at the end of the line there’s a gap in security, all the effort irreversibly falls through the digital cracks.
Identity theft, online fraud, and insecure payment methods are the biggest fears of a potential customer who seeks trust and peace of mind while making a purchase. If the company can’t provide online safety, they can’t really expect to do any business, let alone build brand loyalty.
Reputable companies doing business online are well aware of this and spare no expense when it comes to investing in the latest protection software and hardware. The security industry is thus ceaselessly innovating to provide the best possible solutions on the market that will accommodate their clients’ needs as well as present an unachievable challenge to tireless hacking attempts.
Online gaming is another fast-growing industry that has risen considerably in Covid times, showing that video games are an ongoing way of entertainment of the 21st century. Breakout hits like Fortnight and Pokémon Go, from previous years, laid the groundwork for the next generation of games, and massive companies like Rockstar Games fell under heavy criticism for their demanding “crunch culture.” Trends were created, powers shifted, and the stage was set for one of the most exciting years in recent gaming history.
In times of lockdown, we were forced to seek entertainment indoors; needless to say, the vast majority turned to their digital devices to find comfort, talking to their loved ones, learning new skills, and, of course, playing games. From simple games like Candy Crush to complex online tournaments in eSports, people have started indulging in much-needed relaxation and distraction from everyday somber news.
And there truly was something for everyone. For kids, teenagers, young adults, even for the fans of games of chance. Responsible players know to recognize legal and safe online casinos and payment methods, as well as how to select the best games from among the most popular online casinos in USA, which have been ranked based on expert reviews to ensure that players have the best experience in the comfort of their own homes.
Logistics Makes the Difference
It all suggests that with growing e-commerce, delivery and distribution are becoming an important part of every bigger company’s marketing strategy. Due to the costs and complexity, everything indicates that logistics will be the biggest challenge that companies will have to face.
Marketing efforts that start very early in the sales funnel do not really end with the sale of a product or service. Once the purchase is made, there’s still the matter of getting the product safely and quickly to its recipient. The delivery can make or break the deal in the sense of establishing trust with customers. Once the package is delivered in perfect condition and in due time, you can expect more business from that same happy customer.
What to Expect after Covid
The future seems to be more and more uncertain, and even one year and a half after the outbreak of the pandemic, it is still very difficult to predict what awaits us. One thing we can be sure of is that online industries will keep becoming more and more popular and the number of online users will keep growing.
The technological achievements driven by these delicate times have truly been remarkable, and, looking on the bright side, we have much to look forward to, still hoping that future innovations will be welcomed by the Covid-free world, even with all the risks to bear in mind.