Usability and security are the most important criteria for successful website development. To make your website safe, we can recommend getting US mobile proxies. As for usability, in this article, we will discuss the most common errors in the usability of the sites.
The Subject of the Site Is Unclear
It happens that the site is a quest, a riddle, a charade, guessing which user receives a prize – he finally understands why he needs this particular site offered by your company. Think about it: do your customers (users) have enough time and patience to guess the riddles?
The Information on the Site Is not Updated / Out of Date
… or the user is unable to understand if the site is still “alive”. How to understand? See when the site was last updated. To solve this problem, any elements with the date are suitable: news, promotions, etc. It is better if such elements are directly on the main page or at least a link to them from the main page. Well, the site needs to be updated regularly, of course.
On almost all sites that come to us for usability audits, we find links to blank pages, some broken elements, layout errors, etc. If the number of such errors is gaining some critical mass, users begin to think that the site is incomplete. This is very sad: at the same time, they may stop believing in the information on the site.
Lack of Site Search
Many webmasters forget to search the site. In vain. Especially if there are a lot of materials on the site, and navigation is done with errors.
Identical Menu Items
When organizing navigation, you constantly forget that the active menu items must be different from others. This way the user can understand where, and where on the site he is.
Complexity of Forms
For almost all forms of sites that come to us for audit, you can simplify, and reduce the number of fields. Users do not like to fill out long forms. And it’s time to stop humiliating users with “humanity checks” with captchas.
Forms Without Data Verification
There are often forms where there is no verification of user-entered data. For example, you should always check the email fields to ensure that the information you enter matches the email format.
Occasionally there are “shy online stores” on the Internet. More precisely, we sometimes notice them, they are common. If the site has an online store – then its attributes should be visible: products on the main page, the “buy” button, on all pages of the site cart, especially if it already has products, online store categories on the main page of the site, etc. n. Users will not notice the link “online store” in the menu, will not notice.
A user is more likely to become a customer if they have a margin of confidence in your company. A site with an unprofessional design and sloppy layout is not credible.
Long, Expansive, Unstructured Texts
Website owners constantly forget that no matter what you write, the longer the text, the harder it is to get the user to read it, and the more thoughtfully you read it. Computer monitor screens and even tablets are not yet made with electronic ink technology, and in general – users do not like to read long texts. Therefore – if you want the user to read important information – it has no place in the long text. No need for unnecessary words, and water – the texts on the Internet must be strictly on the case.