What you need to know about transactional emails

0
81

There are over 4 billion active email users worldwide. This large user base makes email one of the best media for businesses to engage with their customers. There are two main types of emails that brands send to their subscribers: transactional and marketing. The latter is intended to entice the recipient to initiate a commercial activity, while the former is sent after the recipient has already initiated a transaction.

For a long time, businesses have focused on marketing emails over transactional ones. However, the latter is beginning to catch up because brands now recognize its important role in the customer interaction chain. It’s necessary to have good knowledge about this type of email if you want to keep your customers engaged.

What Is a Transactional Email?

A transactional email is a message sent in response to a specific action taken by the recipient on a website or application. They contain information that is associated with that user and relates to the type of transaction they’ve initiated. 

This type of message is usually sent automatically as its value depends a lot on delivery speed. Companies set up the triggers and prepare corresponding automatic messages using their CRM applications and use an email service provider like UniOne to deliver them to intended recipients.



Who Can Use Transactional Emails?

  • Online stores: If you sell goods and services online, you have a great need for this type of an email. For example, you’ll need to send receipts to customers to confirm that they ordered a product from your store. You might also need to send payment confirmations and notify customers that you’ve shipped the products they ordered. 
  • Banks: For security reasons, banks notify clients about any transaction conducted on their accounts. This helps the user monitor their finances and ensure they aren’t a victim of theft.
  • Travel and Hospitality companies: Hotels, airlines, car rental providers, and other similar businesses send messages to customers who book their services. These messages assure the recipient that they’re working with a legit company that’ll fulfill their ends of the deal. 

Types of Transactional Emails

  • Purchase receipts: Retailers send receipts to customers who purchase items. The receipts contain relevant information like quantity, price, and a reference number.
  • Legal updates: Websites alert customers to any changes in their terms & conditions or other legal agreements.
  • Abandoned cart messages: Retailers send reminders to customers who added items to their cart but didn’t complete the purchase. 
  • Password reset: These messages contain a unique link that the recipient can click on to change their password on a website. 

Importance of Transactional Emails 

This type of email nurtures a relationship with customers and builds credibility for your brand. Sending targeted messages in response to an action a user takes on your website leads to increased engagement with your customers. Sending timely and informative transactional emails will make the recipient more friendly to your brand.

Because they’re sent in the wake of certain user actions, this type of email gets higher open and click-through rates from recipients. It presents an ample opportunity for brands to create awareness and familiarize themselves with customers.  

Essential Tips for Writing Transactional Emails

  • Keep your message brief and precise. Go straight to the point and include only information that’s relevant to the transaction. 
  • Keep images to a minimum because too many of them will make the message cluttered and harder to read.
  • Include a clear call-to-action button that will redirect the recipient to a webpage where they can access what they need (e. g. view their order or verify its status). Messages without call-to-action buttons may feel like they have no purpose. 
  • Use bullet points and break up your text into short paragraphs to make it easy to digest. 
  • Personalize the email by including the user’s name in the body or subject line. This makes the user feel important and likely to interact with your entity. 

Improve Your Transactional Emails with Automation

The golden rule about this type of email is that you should send it immediately after a customer takes a certain action on your website. You can’t be available 24 hours every day to send messages in a timely manner, some businesses deal with thousands of customers and it would be virtually impossible to send messages manually. To overcome that, you’ll need automation. 

Many platforms let you create email messages in advance and send them automatically when a user performs a specific action. For example, you can create a welcome message for every person that joins your subscriber list.

Conclusion 

Now that you’ve learned about transactional emails, it should be easy to determine when and how to employ them. Remember that you send this type of message in response to an action a user has taken on your website, so make sure they are precise, focused, and timely. 

You’d build credibility and brand loyalty by sending timely and personalized transactional emails to your subscribers. It’s an important part of customer service and a necessary tool for client retention. You can use a platform like UniOne to send this type of message to your audience with ease. 

ATTENTION READERS

We See The World From All Sides and Want YOU To Be Fully Informed
In fact, intentional disinformation is a disgraceful scourge in media today. So to assuage any possible errant incorrect information posted herein, we strongly encourage you to seek corroboration from other non-VT sources before forming an educated opinion.

About VT - Policies & Disclosures - Comment Policy
Due to the nature of uncensored content posted by VT's fully independent international writers, VT cannot guarantee absolute validity. All content is owned by the author exclusively. Expressed opinions are NOT necessarily the views of VT, other authors, affiliates, advertisers, sponsors, partners, or technicians. Some content may be satirical in nature. All images are the full responsibility of the article author and NOT VT.